Privacy Policy

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This Privacy Policy outlines how Starbee (“the Software,” “we,” “our”) collects, uses, and shares personal information from users who engage with our platform. Starbee is designed to empower local businesses across Australia to enhance their online reputation through features like review aggregation, automated review responses, review request campaigns, analytics, and process automation. We are committed to complying with all applicable Australian data protection laws, including the Privacy Act 1988 and the Australian Privacy Principles (APPs).

1. Personal Data We Collect

We collect the following types of personal data from our users:

  • Identifying and contact information: Name, email address, phone number, IP address, and login credentials.

  • Platform usage data: Information about reviews, responses sent via the platform, interactions with the review widget, and analytics data related to performance and reputation.

  • Data from automations and campaigns: Names, email addresses, private feedback, public reviews, video testimonials, and information submitted via landing pages from end-users (customers of local businesses).

  • Browsing data: IP addresses and platform usage details (including cookies and similar tracking technologies).

  • Data processed through AI: AI generates automated review responses using the content of reviews and pre-set parameters.



2. Purposes of Data Processing

We process personal data for the following purposes:

  • Review aggregation: Collecting and displaying reviews from multiple platforms (e.g., Google, Facebook) within a unified interface.

  • Automated AI responses: Generating responses to reviews automatically based on pre-set parameters.

  • Review request campaigns: Sending campaigns via email to encourage customers to leave reviews or provide private feedback and video testimonials.

  • Review sharing: Displaying reviews on users’ websites via widgets and generating sharable content for social media.

  • Analytics and reporting: Providing tools to monitor online reputation and campaign performance.

  • Process automation: Automating review request workflows to streamline operations for local businesses.



3. Legal Basis for Data Processing

We process users’ personal data based on:

  • Consent: Obtained for sending campaigns and using AI-driven features.

  • Performance of a contract: Delivering services as requested by users.

  • Legal obligation: Compliance with applicable laws.

  • Legitimate interests: Enhancing services, ensuring platform security, and improving feature performance.



4. User Rights

Under Australian privacy laws, users of Starbee have the following rights:

  • Access: Request details about the personal data we hold.

  • Correction: Rectify inaccurate or incomplete data.

  • Erasure: Request deletion of personal data where permissible.

  • Restrict processing: Limit data processing in specific circumstances.

  • Data portability: Receive data in a structured, machine-readable format where applicable.

  • Object: Object to the processing of personal data in certain cases.



5. Data Sharing

We share users’ personal data only in the following cases:

  • Service providers: To trusted third parties assisting in service delivery (e.g., hosting, email delivery, analytics).

  • Third-party integrations: For platforms like Google or Facebook to aggregate and display reviews, and for social media sharing.

  • Legal obligations: When required by law or to protect the safety and rights of our users or the public.



6. Data Security

We implement robust technical and organisational measures to protect personal data from unauthorised access, alteration, disclosure, or destruction. While we strive to maintain high standards, no system is completely secure, and absolute security cannot be guaranteed.



7. Data Retention

Personal data is retained only for as long as necessary to fulfil its original purpose or to meet legal requirements.



8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via the platform or email notifications.



9. Contact Us

For any enquiries regarding this Privacy Policy or the handling of personal data, please contact us via Starbee’s Contact Page.